Thank you so much for accompanying me through this process! It was wonderfully straightforward — you understood right from the start where I wanted to go. With your suggestions, you really made my brand tangible for me; I actually started to understand it — and that was the real gamechanger in my whole founding phase. I’m in love with the result and so excited to finally share it with everyone!!
Isabell Brandenberger
The Easy Way
The Easy way
The Easy Way
The Easy Way
The Easy Way
The Easy Way
Client
The Easy Way
Isabell Brandenberger
Location
Vienna
sector
Coaching
Services
Photography
Corporate Design & Branding
Isi's bright and easy approach
Isabell Brandenberger is a coach based in Vienna, with a special focus on misophonia. Her approach is rooted in humour and lightness — qualities that also shaped the way we built her brand.
To get The Easy Way off the ground, Isabell needed a foundation she could use across her website, social media, and other materials: personal branding photography, a logo, and a clear set of colours and styles.
We spent a morning creating photographs that showed her in different settings — from coaching moments to classic headshots, as well as images that reflect the theme of misophonia. Afterwards, I put together a light corporate design package, including a logo, colour palette, and graphic elements that gave her business a consistent visual identity.
My branding process always follows a simple path: first understanding the client’s needs and inspirations, then sketching out rough directions to explore different looks and feels. Once we land on a style, I refine it into a full package — logo, fonts, colours, and graphics — with space for feedback and fine-tuning before we finalise everything. With Isabell, this process was refreshingly smooth, since she already had a strong sense of what she wanted her brand to express.
Here’s how she described the collaboration:
