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Years ago I was expanding my photography practice and reached out to florists in Vienna. Nadine was one of those people and the two of us clicked creatively, so we’ve been working together from time to time since then. Blumen Mitzi is her business pseudonym for her flower studio based in Vienna, though I wouldn’t just call her a florist. Flowers are her paint. She uses them to create moods, aesthetics, styles, pairing them with fashion, decoration, jewelry. Last year I went to Prague three...

People often come to me for one specific thing. Photos for their website. A logo for their new practice. A rebrand because the old one was homemade, and isn't working anymore. What is often missing here though, and often they don't realize it at first, is someone who actually ensures that the individual elements of their marketing presence work together. Not just having good photos, not just having good designs or a cool logo, or a functional website. They need someone who holds the concept,...