People often come to me for one specific thing. Photos for their website. A logo for their new practice. A rebrand because the old one was homemade, and isn't working anymore. What is often missing here though, and often they don't realize it at first, is someone who actually ensures that the individual elements of their marketing presence work together. Not just having good photos, not just having good designs or a cool logo, or a functional website. They need someone who ho

Alex is a bodywork practitioner and runs an event called Dancing Meditation. It's meditation through dancing, set to good music, without the spiritual framework. I’ve been working on Alex’ materials for a while: his websites, print materials, branding and more.  When we started developing the branding for the new event Dancing Meditation, we needed photos. Photographing the actual event though didn’t seem appropriate. People needed to be able to dance freely without being wat

LLMs are designed to always give you an answer. They never say "I don't know." Much like a manipulative salesperson, they'll always sound convincing, give you good explanations - but they can still be very, very wrong. I learned this testing AI for podcast editing. The first attempt worked okay. The second time, my client rejected it completely - the first time ever on this project. Here's what I learned about when AI helps and when it fails.